Scapegoat

LOCATION
Salt Lake City, Utah

COMPLETION
2007

Scapegoat

The design brief called for a trade show booth that not only showcased the quality and unique aspects of the product, but would also stand out and make a statement amongst the throng of other booths and competitors. Following the ideas inherent in the development of the jackets, we choose a commonly recognizable material and used it in a way that was both startling and unique. The booth follows the layout of a small boutique rather than a large, open showroom. The floor panels are standard plywood while the walls are constructed of a craft paper honeycomb cardboard used in the shipping industry. The exterior of the booth has very little signage, allowing the texture of the cardboard material to stand out. As most trade show booths are very costly and have very short life spans, this booth stands out in the fact that once the show was completed all of the cardboard material was collected and recycled.

Scapegoat

The design brief called for a trade show booth that not only showcased the quality and unique aspects of the product, but would also stand out and make a statement amongst the throng of other booths and competitors. Following the ideas inherent in the development of the jackets, we choose a commonly recognizable material and used it in a way that was both startling and unique. The booth follows the layout of a small boutique rather than a large, open showroom. The floor panels are standard plywood while the walls are constructed of a craft paper honeycomb cardboard used in the shipping industry. The exterior of the booth has very little signage, allowing the texture of the cardboard material to stand out. As most trade show booths are very costly and have very short life spans, this booth stands out in the fact that once the show was completed all of the cardboard material was collected and recycled.

LOCATION
Salt Lake City, Utah

COMPLETION
2007